Automata specializes in innovative, results-oriented lead generation services and sales solutions for clients selling to businesses and consumers alike.
Our Software at your Service sales and campaign management process is designed for maximum flexibility – and total customization. If you have a target in mind, we will generate the profiles, the leads, the campaigns and the conversions to meet your quota.
And if we need to take a step back and perform a market analysis to ID a new ICP for a go-to-market or strategic reboot, we’re happy to do that as well.
Read on to discover how we create solutions within both B-to-B and B-to-C sales models.
Organizations dependent on B-to-B sales must present their expertise at every opportunity. Long sales cycles, highly detailed content and conversations and exceptionally focused campaigns are the norm.
At Automata, our data scientists and campaign strategists collaborate to mastermind the lead generation services, messaging and offers necessary to optimize conversions.
Our proprietary methodology first uses machine learning, indexing and natural language processing algorithms to uncover highly detailed information, insights and trends across public and private sources. That data is applied to both deepen and enrich the ideal customer profile. We then work with clients to develop collateral that speaks to the use cases we have developed, and continually test offers, subject lines, scripts and content to hone in on the right mix for the right results.
After developing the sales solution for a few weeks, it became evident that the initial ask – to find businesses with Microsoft Azure who needed a firm to effectively manage their platforms– would not deliver the necessary results. Per Automata’s recommendations, the client effected a shift in strategy to target customers on the AWS platform who would benefit from moving workloads to Azure.
Automata leveraged our proprietary Software at your Service process to identify, message and convert IT leaders within 200 miles of specified datacenters. Automata split-tested four different offers, with associated collateral, to find the most compelling messaging for the multi-pronged email and call campaign.
-3000 individual contacts with designated titles and buying authority
-1200 companies matching the client-designated ICP
-34% average open rate on top performing campaign email
-12x conversion rate of past lead generation campaigns
-45% higher win rate than past lead generation campaigns.
B-to-C sales are oftentimes less about expertise and relationships than price, brand and entertainment. Because sales cycles are short, and typically involve only one or two stakeholders, purchases are often made based on emotion and enjoyment.
Working with some of the top B-to-C brands in the world, we have effectively adapted our lead generation services to collect actionable information from the consumers themselves – via the information they share on social platforms – and cross-match it with ideal customer demographics and information. We then collaborate with clients to develop the optimal tactical outreach approach – be it emails, tweets, direct messages or advertisements.